Description
Shop by Shape is an AI-powered personalisation and fit-intelligence solution designed to help fashion retailers and brands match customers with clothing that truly suits their real body shape.
By integrating seamlessly into e-commerce platforms, Shop by Shape analyses garments through detailed tagging (fit, cut, length, waistline, neckline, etc.) and pairs them with each shopper’s body shape profile. The result is a personalised product discovery experience that improves confidence, increases conversion and drastically reduces returns caused by poor fit.
- Reduces returns — fewer fit-related returns mean lower carbon emissions from reverse logistics and less unsellable stock.
- Prevents overproduction — shape data and garment-fit insights help brands design and buy smarter, producing more of what actually works for real women.
- Cuts waste — every avoided return prevents packaging, transport and landfill impact.
- Promotes longevity — when women find clothes that truly fit and flatter, they wear them longer and buy with intention.
Making fashion smarter, more inclusive and more sustainable — one shape at a time.